The Anchoring effect

Most company websites display a very clear and prominent message on their landing page, telling the visitor why they’re the best. E-commerce websites also use call-to-action buttons that stand out from the content, screaming “click me!” to the user. This is a good strategy since the most important message is highlighted and lets the user…

Marketing vs simplicity

Why are dish washers, laundry machines, microwave ovens and lots of other similar products so complex? Why do they include programs and settings you never use? One reason, oddly enough, is PR. What product would you be more impressed by; a laundry machine with 10 programs, including one that you can fully customize, drying programs,…