On user observation

I think I’ve said it before, and I’m going to say it again: You are not doing UX if you are not talking to users! Sometimes I meet people who call themselves interaction designers who says it’s not part of their job to meet clients. I can buy that if there is a user researcher…

The screw you effect

There is a saying in our business that if you are not talking to users, you are not doing UX, and I strongly agree with this statement. How else are we going to keep our assumptions about target groups in check? Communicating with users however, can be far from unproblematic, but luckily for us, there…

The case of dancing bears

As an advocate for good user experiences, I try to collect examples of profitability where good UX have been implemented. I always felt I needed to focus on the monetary aspect because it is relatively easy to describe other benefits of easy to use apps, enjoyment and good learnability, but the profit can be hard…

Improvements at the cost of disturbing the users

We often complain about poorly designed interfaces and wonder why improvements are never made when the flaws are so obvious. I think that there are a number of reasons for this, including ignorance and budget restraints. But there is one reason that can really define the mentality and maturity of a company. That reason is…

Seven plus minus two

When I was studying cognitive science, one thing that came up several times was the capacity of our working memory. If you are unfamiliar with the term, it goes like this. You have two major memory systems in your head, one is long term memory which stores all of the things you recall about your…