The screw you effect

There is a saying in our business that if you are not talking to users, you are not doing UX, and I strongly agree with this statement. How else are we going to keep our assumptions about target groups in check? Communicating with users however, can be far from unproblematic, but luckily for us, there…

The Anchoring effect

Most company websites display a very clear and prominent message on their landing page, telling the visitor why they’re the best. E-commerce websites also use call-to-action buttons that stand out from the content, screaming “click me!” to the user. This is a good strategy since the most important message is highlighted and lets the user…

Seven plus minus two

When I was studying cognitive science, one thing that came up several times was the capacity of our working memory. If you are unfamiliar with the term, it goes like this. You have two major memory systems in your head, one is long term memory which stores all of the things you recall about your…

A friendly face

I was standing on the platform, waiting for the train to arrive when a gentleman in his fifties walked up to the ticket machine and loudly started to complain that he was unable to use these kinds of automatic ticket dispensers. As the words kept flowing from his mouth I could deduce that he was…

Bad usability and stress

User Experience is a constantly growing field. Ever since Apple released their MP3 player, their mobile phone and then the iPad, users started to realize they could be picky. They realized that they could start getting software that was BOTH beautiful and easy to use and so software companies had to adapt. The ones that…