The Anchoring effect

Most company websites display a very clear and prominent message on their landing page, telling the visitor why they’re the best. E-commerce websites also use call-to-action buttons that stand out from the content, screaming “click me!” to the user. This is a good strategy since the most important message is highlighted and lets the user…

Improvements at the cost of disturbing the users

We often complain about poorly designed interfaces and wonder why improvements are never made when the flaws are so obvious. I think that there are a number of reasons for this, including ignorance and budget restraints. But there is one reason that can really define the mentality and maturity of a company. That reason is…

Marketing vs simplicity

Why are dish washers, laundry machines, microwave ovens and lots of other similar products so complex? Why do they include programs and settings you never use? One reason, oddly enough, is PR. What product would you be more impressed by; a laundry machine with 10 programs, including one that you can fully customize, drying programs,…

Illusory superiority

“Oh man, this design is soooo stupid”. This is something that most of us have probably said at some point, and we are probably right when saying it. But how often do we follow up by thinking “I would have done it this way instead”? And to take it even further, how often do we…