Improvements at the cost of disturbing the users

We often complain about poorly designed interfaces and wonder why improvements are never made when the flaws are so obvious. I think that there are a number of reasons for this, including ignorance and budget restraints. But there is one reason that can really define the mentality and maturity of a company. That reason is…

Seven plus minus two

When I was studying cognitive science, one thing that came up several times was the capacity of our working memory. If you are unfamiliar with the term, it goes like this. You have two major memory systems in your head, one is long term memory which stores all of the things you recall about your…

Marketing vs simplicity

Why are dish washers, laundry machines, microwave ovens and lots of other similar products so complex? Why do they include programs and settings you never use? One reason, oddly enough, is PR. What product would you be more impressed by; a laundry machine with 10 programs, including one that you can fully customize, drying programs,…

A friendly face

I was standing on the platform, waiting for the train to arrive when a gentleman in his fifties walked up to the ticket machine and loudly started to complain that he was unable to use these kinds of automatic ticket dispensers. As the words kept flowing from his mouth I could deduce that he was…